Struggling to Grow Your Sales, Attract Top 100 Customers, and Make Your Brand Stand Out?

Make Your Brand Stand Out
Attract Top 100 Customers
Grow Your Sales
Rinse & Repeat
Any Questions?

We believe in giving voice to your customers...

Watch this video.
In the next 175 seconds you’ll discover how to take your business to the next level.

“We take your customers’ experiences and turn them into beautiful, relatable, believable and moving stories about your business.”

We Believe in Making a Difference

Don’t just take our word for it

5/5
"I trust him so much that I put him in front of my Bank CEO’s at the Best Banks in America Super Conference [every year since 2016]...He knows how to pull the heart out of a conversation along with the right message."
Roxanne emmerich
Hall of Fame Speaker and
Best-selling Author.
Founder: The Institute for
Extraordinary Banking
5/5
“I believe we punch way above a $140,000,000 company with this video.”
John Soulliere
President
Team Group
5/5
“A huge part of my company’s success has been the way we use video to communicate, and none of it would have been possible without Federico Giller…I have used him in multiple 6 figure launches.”
Marcia Wieder
Founder and CEO
Dream University
5/5
”This is who we really are…Even though we were really successful from a numbers point of view, Federico helped us make the connection that we are real”
Chris Floyd
President
Dream First Bank
5/5
“We hate doing interviews, but you made it so conversational and easy, it felt like we were just talking to you.”
Adam and Kelli Davis
Co-owners
Crossfit Seadog
5/5
“It ended up being one of the most effective ways of communicating that anyone in the company has ever experienced. It was the best investment we made during the merger”
Lloyd Harrison
Past President & CEO
Virginia Partners Bank

Proven Applications of Customer-Based Videos That Will Change Your Business

Because Your Story Matters...

Home Page and Sales Videos

Your competitors all sound the same, but when your customers speak for you, prospects listen and connect.

Micro-documentaries

In a sea of similar claims, your customers' stories provide the credibility that prospects need to believe in you.

Social Media Video campaigns

Gain an unfair advantage by letting your customers' authentic experiences speak directly to potential clients.

Customer case studies

Share your customer journeys so prospects know and feel what it's like to work with you.

What Do You Want To Accomplish?

Build Attendance For Your Events
(For high value customers)
Live
Attract “Top 100” Customers
...and deter the bad ones
Boost Customer Retention
...and build trust

Case Studies: Discover Stories That Make a Difference!

Case Study #1 - Build Attendance For Your Live Events

The Back Story: The Banky™ Awards are presented by the Institute for Extraordinary Banking™ to recognize top-performing community banks. The event is unique, but no one could capture its magic.

The Challenge: Since 2016, we’ve been tasked to create hundreds of videos that bring national recognition to the awards and spotlight the extraordinary work that the banks are doing in their communities. At the event, we interview dozens of Bank CEO’s, coach them on how to speak in front of a camera, and empower them to deliver a powerful message via video.

The Win: Just like the Grammys are to music, the Emmys are to TV and the Tony’s are to theater, the Banky Awards have become an established brand in the banking world. Participating banks stand head and shoulders above their local competitors. 

Bank CEOs and executives now deliver powerful messages on camera, any time, every time. This helps them stand out in a commodity-driven market.

How Clients Help Sell a $100K Product

We Build Brands With Customer Content

Case Study #2 - “Top 100” Customers Attract "Top 100" Prospects Better Than You Can...
and giving them voice is our specialty.

The Back Story: A local dentist opened an office in a high-end neighborhood in coastal florida that caters to english and spanish-speaking population. How does “the new kid in the block” compete with established and commercial dental practices?

The Challenge: Dr. Alex tried to create his own videos, and to capture customer testimonials for his practice. But whenever he was in front of a camera he would freeze, stutter, and break out in nervous sweat. His customer testimonials also came out flat, almost robotic. You could sense the discomfort in them. They said the right words, but they were nervous.

The Win: On the day of the shoot, he and I (Federico) engaged in deep conversation about his practice, his family and his vision while the team was busy setting up the lights, cameras, tripods, and microphones around us. They turned on the cameras, and without skipping a beat Dr. Alex and I continued the interview. His warmth and deep sense of caring came through without rehearsal or inhibition. Dr. Alex now has a phenomenal set of videos that capture the warmth and family oriented nature of his practice helping him rise above his bigger, more established, and less personable competitors.

Before - Unrealized Great Potential

Rarely will you get a second chance to capture a great testimonial. See if you can spot the common pitfalls that rendered this potentially outstanding testimonial ineffective. Here are a few:

  • Poor audio = difficult to hear, people loose interest.
  • Poor framing and lighting = No connection with message. Top down shot, reduces credibility.
  • Generic praise is less effective than specific feedback. 
  • Awkward pivot from testimonial to client trying to sell you. Nervous laughter at the end of the interview creates an odd feeling.

After - Customers Overcome Key Objections

  • Deliberate Content: Each client addresses a MAJOR objection. 
  • Clients are relaxed. This builds trust with the viewer. They come across as real human beings that you are hanging out with. 
  • Professional, cinematic lighting appears natural. It invites you into the conversation.
  • Clean audio makes you feel as though you were right there with them. 

Case Study #3 - Build a Brand That Takes Your Customer's Perspective Into Account

The Back Story: They were breaking record after record for their financial performance, but failed to discover their voice and tell their story. They had been a finalist for three years in a row at the Institute for Extraordinary Banking’s Banky™ Awards.

The Challenge: Creating a video about a bank is as exciting as watching grass grow (or so they thought), but we took a different approach. We interviewed farmers, business owners, and entrepreneur clients; from hourly employees buying their first home, to CEOs of multi-billion dollar companies.

The Win: They won Extraordinary Bank of the Year. They got a car and tens of thousands of dollars in prizes. Since then, we’ve helped the bank through a name change, created a values-based recruiting program, and multiple other projects. Since we started working together in 2019, the bank has nearly doubled in size.

Case Study: The Power of Change

Case Study: Living The American Dream

Case Study #4 - It's Not About "The Thing," It's About Your Values

The Back Story: Adam and Kelli are phenomenal entrepreneurs with a deep commitment to giving back. Their gym brings people together from all walks of life. They believe in supporting veterans, adaptive athletes and rescue dogs.

The Challenge: Their gym is extraordinary. The camaraderie is unique. They put on great events at a great personal expense but didn’t get the visibility. We were hired to give voice to their unusual brand of community magic.

The Win: Adam and Kelli were in tears when they saw the video. They told me this was the first time anyone had captured their story of building community rooted in deep values. They now stand in a category of their own. They’re so much more than a crossfit gym!

Customer Centric Welcome Video

We Leverage Events to Drive Enrollment

Are you ready to build trust with your team, customers, and community? Let's set up a call.

Free consultation

Federico Giller (Fede)

Federico Giller (Fede)

Communication Specialist | Expert Interviewer

Let's talk 🙂

Are you looking for an open, collaborative environment 
to discuss your ideas and get a second opinion? 

Schedule a call with Federico.

Professional interviews

Shadow Six Racing

A beast in the making

Polyphia | Shadow Six Racing

Our strength lies in capturing genuine customer testimonials, weaving them into your narrative. We know that your top customers can articulate your value in ways that exude authenticity and trust, far beyond what you could convey alone.

Give voice to your organization

We believe your success hinges on expressing who you are, what you stand for, and what you believe—best communicated through the voices of those you serve… and that’s what we do best.

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PRE-PRODUCTION

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POST-PRODUCTION

Free consultation

Federico Giller (Fede)

Federico Giller (Fede)

Communication Specialist | Expert Interviewer

Let's talk 🙂

Are you looking for an open, collaborative environment 
to discuss your ideas and get a second opinion? 

Schedule a call with Federico.

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